Marketing Operations Manager

About the Job

As a Marketing Operations Manager, you will own marketing systems, processes, data, and reporting that enable our marketing team to scale efficiently and contribute measurably to pipeline and revenue. Sitting within the RevOps organisation, you will optimise the end-to-end marketing operating model across campaign execution, lead management, attribution, funnel reporting, and marketing-to-sales handoff. Reporting to the Revenue Operations Director, you will partner closely with Marketing, BDR, Sales, Customer Success, and Systems stakeholders to ensure our GTM systems (including HubSpot, 6sense, Outreach, CRM and related tooling) are integrated, governed, and scalable across Europe and the Americas.

Key Responsibilities

• Own and optimise the marketing tech stack (HubSpot, 6sense, Outreach (sequencing)) as part of the RevOps tech stack to ensure seamless workflows, clear governance, and scalable campaign execution.
• Evaluate, implement and continuously improve marketing tech stack and automation capabilities to support scale, efficiency and data quality.
• Design and maintain marketing automation, campaign operations, tracking architecture, tagging standards and QA processes in partnership with Marketing and BDR teams.
• Develop and maintain (incl. executive-level) reporting and dashboards for marketing performance, multi-touch attribution and campaign ROI.
• Partner with Finance on spending efficiency.
• Analyse top-, mid-, and selected lower-funnel performance, including campaign attribution, lead source effctiveness, ABM performance, conversion trends, and velocity.
• Translate performance insights into clear recommendations to improve funnel efficiency, campaign effectiveness, database health, and marketing contribution to revenue.
• Own lifecycle stage definitions, lead management processes, routing logic, SLAs, and handoff quality between Marketing, BDR, and Sales.
• Define and continuously refine qualification frameworks, lead/account scoring, segmentation, routing, enrichment, and nurture entry criteria based on fit, intent, and engagement signals.
• Drive continuous improvement across marketing, BDR, and sales processes to improve conversion, speed-to-lead, and reporting consistency.
• Own marketing data quality standards across systems, including deduplication, normalisation, segmentation readiness, field governance, and campaign data integrity.
• Ensure compliance with GDPR, CCPA, consent management, and internal data governance standards across all marketing operations processes.
• Partner with RevOps and systems owners on cross-system architecture, field mapping, sync logic, and source-of-truth design.
• Define and document scalable operating procedures, campaign intake processes, launch checklists, taxonomy standards, and data hygiene best practices.
• Present insights, trends, risks, and recommendations to Marketing and RevOps leadership; proactively identify operational bottlenecks and growth opportunities.
• Train and enable marketing, BDR, and sales stakeholders on system usage, process adherence, reporting interpretation, and best practices.
• Support campaign enablement through template governance, workflow design, reporting setup, and operational QA for emails, landing pages, forms, and campaign assets.

Qualifications

• 5+ years of experience in a Marketing Operations role within a B2B SaaS or recurring-revenue environment.
• Strong hands-on experience with marketing automation and CRM platforms (preferably HubSpot/Pardot), ABM platforms (e.g., 6sense), and campaign/reporting infrastructure.
• Strong analytical skills with experience in funnel reporting, attribution, dashboards, and turning data into actionable recommendations.
• Proven experience with lifecycle design, lead/account scoring, segmentation, routing, attribution, and marketing-to-sales process optimisation.
• Working knowledge of website analytics, conversion tracking, UTM governance, and digital measurement.
• Excellent project management, documentation, stakeholder management, and cross-functional communication skills.
• Comfortable operating in a fast-paced, high-growth, international environment with stakeholders across Europe and the Americas.
• Experience supporting executive reporting and working with senior GTM leaders is strongly preferred.
• Experience building scalable processes, governance, and data quality standards in a multi-region setup is a plus.